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Corduroy Jean Jacket - What unites these seemingly unconnected occasions that span continents and decades, and speak of both loss of life and celebration, the particular person and the crowd, labour and leisure? The answer is the worldwide significance of the fashion business and the contradictions that lie at its heart.

Corduroy Jean Jacket

These occasions reveal how the geographies of style join individuals, places, practices and objects in ways which can be scarcely imaginable. Suppose for a moment about some of these connections. From the sweatshop employee making premium branded sportswear for the Beijing Olympics, to the clotheshanger fashions on the catwalk ready to die for his or her careers, to the unemployed young designer recent from faculty who goals of a extremely paid job in the fashion industry that is unlikely ever to return to fruition, to the below-paid and over-labored store assistant in Primark, and to us, the buyer, faced with the fixed anxieties about what to purchase, the place to shop, what to wear and learn how to wear it. It might seem that there are a great many trend victims, all linked by the invisible threads binding this global system of garment design, production, retail, consumption and wear.
Corduroy Jean Jacket - Framing vogue geographically But why does trend matter geographically and why may we as Geographers be fascinated by it? It is plain that style has had a tough time breaking into the discipline of Geography. The icon of shabby non-fashion, the geography instructor in his (for, traditionally, he was a person) corduroy jacket with patched elbows and ‘practical’ footwear, was all the time fairly more rivers than River Island, more meteorology than metrosexual. The pre-occupation of a largely male collective of financial geographers with the ‘real’ business of trade and finance meant that the geographies of trend and consumption have been uncared for, pushed to the intellectual margins and deemed trivial, superfluous and even wanton. These geographers who did engage with questions of vogue sometimes framed their enquiries by way of retail geography, looking at catchment areas, drive-occasions or the modelling of store location